How to Use Gong

Gong is an AI-driven revenue intelligence platform that helps sales teams improve their performance by analyzing customer interactions. It automatically captures calls, meetings, and emails to provide real-time insights into deal health, pipeline risks, and team coaching opportunities. Gong is designed to boost revenue by turning every conversation into actionable data.

It’s widely used by sales teams, revenue leaders, and account executives who want full visibility into customer relationships and sales activities.

What Is Gong?

Gong goes beyond traditional CRM tools by recording and analyzing conversations between your team and customers. Using natural language processing and machine learning, Gong delivers insights into what top reps are doing differently, how deals are progressing, and what risks are emerging across your pipeline.

Key capabilities include:

Call and meeting recording across platforms like Zoom, Teams, and Google Meet
Conversation analytics for talk ratios, objection handling, and keyword trends
Deal tracking and pipeline visibility
Coaching tools for sales enablement
Integration with CRMs like Salesforce and HubSpot

You can explore more sales and analytics tools like Gong by visiting I Need AI, your AI-powered software directory.

Getting Started with Gong

To start using Gong:

Go to the official website: www.gong.io
Request a demo or speak to their sales team to set up your workspace
Connect your communication platforms (Zoom, Google Meet, Outlook, Slack, etc.)
Sync your CRM to ensure accurate data mapping and pipeline visibility
Once set up, Gong begins automatically recording and analyzing sales conversations

There’s no need to manually input data — Gong does all the heavy lifting in the background.

How Gong Analyzes Conversations

Gong uses AI to break down conversations into measurable components. After a call or meeting, the platform provides:

Talk-to-listen ratio
Key topics discussed
Action items and commitments
Competitive mentions and objection handling
Sentiment analysis based on tone and phrasing

This helps leaders identify which reps are following best practices, who needs support, and what messaging resonates most with buyers.

Sales teams benefit by getting instant feedback on their approach, tone, and timing — directly from real calls.

Deal and Pipeline Insights

Gong provides a full view of your sales pipeline that goes beyond what your CRM shows. It flags risk indicators such as:

Lack of recent activity on a deal
Single-threaded contacts with no multi-stakeholder engagement
Negative or stalled customer sentiment
Missed follow-ups or action items

Managers can spot deals that appear healthy but lack buyer engagement — enabling preemptive action to rescue them.

For more AI-powered sales tools that help visualize pipeline health, visit I Need AI — where tools like Gong are featured for revenue and sales operations.

Coaching and Team Performance

Gong acts as a digital coach for your sales team. Leaders can:

Review and score calls using built-in templates
Benchmark individual performance against top sellers
Track adoption of sales playbooks and scripts
Provide time-stamped feedback on specific parts of a conversation

New reps ramp up faster, and experienced reps sharpen their skills with data-driven feedback.

Who Should Use Gong?

Gong is built for:

Sales leaders looking for better forecast accuracy and team performance
Account executives who want insights into deal risks and buyer behavior
Revenue operations teams needing real-time data
Enablement teams focused on coaching and content adoption
Customer success teams monitoring post-sale engagement

Whether you’re in a startup or a large enterprise, Gong provides full transparency into your sales engine.

Final Thoughts

Gong transforms how sales teams operate by capturing and analyzing customer interactions at scale. It replaces guesswork with facts, giving leaders a real-time lens into deals and reps a clear path to improvement. If you're serious about increasing win rates and scaling revenue, Gong offers a strategic edge powered by AI and actionable data.