How to Use Clearbit

Clearbit is a real-time intelligence platform that helps businesses understand and connect with their ideal customers. By enriching lead data, revealing anonymous website visitors, and powering personalized outreach, Clearbit turns fragmented customer information into actionable insights for marketing, sales, and growth teams.

Whether you’re aiming to improve lead quality, personalize your messaging, or align sales and marketing, Clearbit enables smarter decision-making through enriched data.

What Is Clearbit?

Clearbit offers tools that integrate seamlessly into your CRM, marketing automation systems, and website. Its core features include:

• Data enrichment: Add company and contact info to any email or domain

• Reveal: Identify anonymous companies visiting your site

• Prospector: Build targeted lists of leads from a massive B2B database

• Forms: Shorten lead forms while still collecting valuable data

It’s used widely by B2B companies to improve funnel efficiency and align go-to-market strategies with real-time customer intelligence.

To explore more tools that support smart growth through AI and automation, visit I Need AI, a curated directory for business and marketing tech.

Getting Started with Clearbit

To begin using Clearbit, visit www.clearbit.com. You can request a demo or try some features with a free API key. After signing up, you’ll gain access to the Clearbit dashboard where you can:

1. Connect your tools (like HubSpot, Salesforce, Segment, or Marketo)

2. Choose which Clearbit products to activate

3. Set up your first workflows or enrichment rules

Depending on your plan, you can start enriching contact records, identifying site visitors, and building outreach campaigns immediately.

Using Clearbit for Lead Enrichment

With Clearbit Enrichment, you simply provide an email address or domain — and the system fills in missing details like:

• Company size, industry, location

• LinkedIn profiles, job roles, technologies used

• Revenue estimates and funding status

This enriched data is automatically pushed into your CRM or forms, helping your team:

• Qualify leads faster

• Route inquiries more accurately

• Personalize outbound messaging

It turns a single email into a complete customer profile.

Reveal: Understanding Anonymous Website Visitors

Clearbit Reveal is a powerful feature that de-anonymizes web traffic by identifying companies that visit your website. It works like this:

• Tracks IP addresses of visitors

• Matches them to companies in Clearbit’s database

• Provides firmographic info in real-time

You can:

• Send alerts to sales when high-value accounts visit

• Create custom experiences based on visitor type

• Trigger retargeting ads or nurture sequences

Reveal makes your website more intelligent and responsive to the right audience.

Prospector and Forms

With Clearbit Prospector, sales teams can search for potential leads by filtering:

• Company size

• Industry

• Role or seniority level

• Geography

It then returns verified contact info you can use for outreach. Meanwhile, Clearbit Forms let you reduce friction by only asking for an email address — and filling the rest through enrichment — improving form conversion rates without sacrificing data quality.

Integration and Automation

Clearbit works with many popular platforms, including:

• CRMs like Salesforce and HubSpot

• Marketing tools like Marketo and Outreach

• Customer data platforms like Segment

You can build real-time workflows to trigger lead scoring, alerts, or emails based on enriched data, giving your team a speed and targeting advantage.

More tools that offer seamless marketing and sales AI automation are available at I Need AI.

Who Should Use Clearbit?

Clearbit is ideal for:

• B2B companies needing real-time customer intelligence

• Marketing teams optimizing lead gen and personalization

• Sales teams targeting high-fit accounts

• RevOps and growth roles aligning tools and data

Startups, scaleups, and enterprises alike use Clearbit to power smarter prospecting and campaign targeting with enriched, real-time data.

Final Thoughts

Clearbit transforms your go-to-market efforts by adding intelligence to every customer interaction. From identifying visitors to enhancing contact records and building precise lead lists, it turns raw data into strategic growth. For businesses ready to unlock personalization and precision at scale, Clearbit is a practical and powerful solution.