How to Use Pipedrive
Pipedrive is a visual CRM and sales management tool designed to help sales teams track leads, manage pipelines, and close deals efficiently. Built with simplicity in mind, Pipedrive provides a drag-and-drop interface that organizes your sales process step-by-step, making it easy to focus on what matters most: converting leads into customers.
Ideal for small to medium businesses and sales professionals, Pipedrive offers automation, reporting, and integrations that speed up your workflow without overwhelming your team.
What Is Pipedrive?
Pipedrive is a CRM platform focused on activity-based selling. It helps you manage contacts, track communications, automate repetitive tasks, and view deals in a clear visual pipeline. With built-in email tracking, sales forecasting, lead forms, and AI suggestions, Pipedrive keeps everything organized and actionable.
Core features include:
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Customizable sales pipelines
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Email integration and tracking
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Activity reminders and scheduling
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Workflow automation
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Sales reporting and forecasting
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Lead capture and chatbot tools
To explore more sales CRMs and automation tools like Pipedrive, you can visit I Need AI, where powerful platforms are listed by category.
Getting Started with Pipedrive
To begin using Pipedrive:
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Visit www.pipedrive.com and start a free trial
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Set up your organization’s pipeline stages (e.g., Lead In, Contact Made, Demo Scheduled, Proposal Sent)
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Import your contacts and deals from spreadsheets or other CRMs
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Connect your email account (Gmail, Outlook, etc.) to sync conversations
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Begin logging activities such as calls, emails, and meetings against each deal
The platform's clean dashboard helps you visualize where each deal stands and what next steps are required.
Managing Pipelines Visually
Pipedrive’s visual pipeline is central to its user experience. Deals are displayed in columns by stage, and you can drag them between stages as progress is made.
Each deal card contains:
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Contact information
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Linked emails and calls
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Notes, files, and scheduled activities
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Expected close date and deal value
You can customize your pipelines based on different sales processes or product types, ensuring your CRM reflects your real workflow.
Automating Workflows and Activities
Automation is one of Pipedrive’s most useful features:
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Automatically assign tasks when a deal moves stages
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Trigger follow-up emails after form submissions
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Receive notifications if a deal goes stale
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Use templates for faster outreach
Its Sales Assistant uses AI to recommend actions based on your behavior, helping you stay ahead of tasks and never miss opportunities.
For more tools that combine CRM with AI-driven automation, browse solutions on I Need AI.
Reporting and Insights
Pipedrive’s reporting tools help sales teams track performance and make smarter decisions. You can generate reports for:
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Win/loss rates
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Revenue forecasts
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Sales rep activity
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Deal velocity and average time in each stage
These insights allow you to spot pipeline bottlenecks, coach team members, and refine your sales strategy over time.
Communication Tools and Integrations
Pipedrive includes built-in features for better communication:
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Two-way email sync and tracking
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Smart contact data enrichment
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Scheduling tools for calls and meetings
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Live chat and web form builders for lead capture
It also integrates with tools like Slack, Zoom, Trello, QuickBooks, and over 300 apps via its marketplace and API access.
Who Should Use Pipedrive?
Pipedrive is ideal for:
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Sales reps and managers wanting a simple, visual sales workflow
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Small business owners seeking a CRM without complex setup
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Teams focused on outbound sales or lead nurturing
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Agencies and consultants managing client pipelines
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Startup founders needing to manage investors, clients, and partners in one place
Its intuitive design makes it accessible even to those without prior CRM experience.
Final Thoughts
Pipedrive helps turn scattered sales efforts into structured success. With a visual pipeline, customizable stages, and smart automation, it keeps your team focused and your deals moving. For sales teams that want clarity, speed, and control, Pipedrive is a powerful CRM that stays out of your way and delivers results.